Chicago 2010: Kia Ray PHEV concept finally unveiled

Time has arrive to maneuver on from teaser images; Kia has finally pulled the addresses off its new plug-in hybrid idea. As this is often becoming penned forward from the official unveiling at the Chicago Automobile Indicate, we know a number of additional information about the idea, but we're however largely at nighttime concerning the technical nitty gritty. The Ray rides around the very same 106.3 inch wheelbase because the Hyundai Blue-Will PHEV concept but the all round duration is four inches better.

The Kia style and design crew beneath Peter Schreyer has place a great deal of emphasis around the aerodynamics of this notion, offering it a for a longer time tail and, as a result of a roof which is four inches decrease, a scaled-down frontal region compared to the previously Hyundai idea. The aero quantity will also gain from narrower tires, using the Kia rolling on 195/50R20 tires as compared to the 245/40R20 rubber for the Hyundai.

The debut of the Ray also marks the start of Kia's new green sub-brand, EcoDynamics. Like Volkswagen's BlueMotion and Ford's Econetic, EcoDynamics will denote quite possibly the most efficient variants of Kia's product line. We are able to expect to view the new badge exhibiting through Kia's in the close to future.